{"id":20621,"date":"2025-01-06T15:37:12","date_gmt":"2025-01-06T12:37:12","guid":{"rendered":"https:\/\/blog.registeam.com\/instruktsiyi-z-nadannya-dostupu-do-google-tag-manager\/"},"modified":"2026-01-08T18:32:31","modified_gmt":"2026-01-08T15:32:31","slug":"instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager","status":"publish","type":"post","link":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/","title":{"rendered":"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a Google Tag Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20621\" class=\"elementor elementor-20621 elementor-20587\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3af33 e-flex e-con-boxed e-con e-parent\" data-id=\"cc3af33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8e38e5 e-con-full e-flex e-con e-child\" data-id=\"e8e38e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a9ea4 elementor-widget elementor-widget-heading\" data-id=\"07a9ea4\" data-element_type=\"widget\" id=\"metaads1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e045f8 elementor-widget elementor-widget-text-editor\" data-id=\"2e045f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b8881 elementor-widget elementor-widget-text-editor\" data-id=\"a5b8881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. <strong>\u0412\u043e\u0439\u0434\u0438\u0442\u0435 \u0432 \u0441\u0432\u043e\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 GTM<\/strong>: \u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 https:\/\/tagmanager.google.com\/ \u0438 \u0432\u043e\u0439\u0434\u0438\u0442\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0432\u043e\u0438 \u0443\u0447\u0435\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c957ad elementor-widget elementor-widget-text-editor\" data-id=\"1c957ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. <strong>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440<\/strong>: \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u043e\u0442, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda465e elementor-widget elementor-widget-text-editor\" data-id=\"dda465e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. <strong>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 &#171;\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440&#187;<\/strong>: \u0412 \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u043c\u0435\u043d\u044e \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 &#171;\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440&#187;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b189648 elementor-widget elementor-widget-image\" data-id=\"b189648\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image5-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA2NTMsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZTUtMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"188\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image5-3.png\" class=\"attachment-full size-full wp-image-20653\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image5-3.png 793w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image5-3-300x71.png 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image5-3-768x182.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a467ad9 elementor-widget elementor-widget-text-editor\" data-id=\"a467ad9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4. <strong>\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 &#171;\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438&#187;<\/strong>: \u0412 \u043a\u043e\u043b\u043e\u043d\u043a\u0435 &#171;\u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440&#187; \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 &#171;\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438&#187;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998af91 elementor-widget elementor-widget-image\" data-id=\"998af91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image1-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA2NDUsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZTEtMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1017\" height=\"367\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image1-3.png\" class=\"attachment-full size-full wp-image-20645\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image1-3.png 1017w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image1-3-300x108.png 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image1-3-768x277.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995be34 elementor-widget elementor-widget-text-editor\" data-id=\"995be34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5. <strong>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/strong>: \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 &#171;+&#187; \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 &#171;\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439&#187;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e2f26 elementor-widget elementor-widget-image\" data-id=\"35e2f26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA2MDIsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZTItMi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"66\" height=\"54\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-2.png\" class=\"attachment-full size-full wp-image-20602\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db3044e elementor-widget elementor-widget-text-editor\" data-id=\"db3044e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5.1. \u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u043f\u043e\u0447\u0442\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ea819 elementor-widget elementor-widget-text-editor\" data-id=\"d3ea819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>6. <strong>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u0430<\/strong>: \u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 &#171;\u041f\u0440\u0430\u0432\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0443&#187; \u043d\u0430\u0437\u043d\u0430\u0447\u044c\u0442\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15aa758 elementor-widget elementor-widget-text-editor\" data-id=\"15aa758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0427\u0442\u0435\u043d\u0438\u0435<\/strong>: \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u043d\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c.<\/li><li><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong>: \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0438 \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u0442\u0435\u0433\u0438, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043d\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/li><li><strong>\u041e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435<\/strong>: \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0442\u044c \u0438\u043b\u0438 \u043e\u0442\u043a\u043b\u043e\u043d\u044f\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u043d\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0438\u0445 \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c.<\/li><li><strong>\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f<\/strong>: \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438\u043c\u0435\u0435\u0442 \u043f\u043e\u043b\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e207541 elementor-widget elementor-widget-image\" data-id=\"e207541\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA2NDcsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZTItMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"373\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3.png\" class=\"attachment-full size-full wp-image-20647\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3.png 1999w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3-300x56.png 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3-1024x191.png 1024w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3-768x143.png 768w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image2-3-1536x287.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ee332 elementor-widget elementor-widget-image\" data-id=\"39ee332\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA2NTEsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZTQtMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"543\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3.png\" class=\"attachment-full size-full wp-image-20651\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3.png 1999w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3-300x81.png 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3-1024x278.png 1024w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3-768x209.png 768w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/image4-3-1536x417.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf065e elementor-widget elementor-widget-text-editor\" data-id=\"caf065e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>7. <strong>\u041e\u0442\u043f\u0440\u0430\u0432\u044c\u0442\u0435 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435<\/strong>: \u041f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u0440\u0430\u0432 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 &#171;\u041f\u0440\u0438\u0433\u043b\u0430\u0441\u0438\u0442\u044c&#187;. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u043f\u0438\u0441\u044c\u043c\u043e \u0441 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0443 \u0432 GTM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef4b20 elementor-widget elementor-widget-text-editor\" data-id=\"3ef4b20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>8. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 <strong>\u201c\u0413\u043e\u0442\u043e\u0432\u043e\u201d<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e.<\/p>\n","protected":false},"author":21,"featured_media":28785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-20621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baza-znanyj"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts\/20621\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"RegisTeam \u0411\u043b\u043e\u0433\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T12:37:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T15:32:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\"},\"author\":{\"name\":\"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/e4f29e498741b51b42bd11668828682b\"},\"headline\":\"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a Google Tag Manager\",\"datePublished\":\"2025-01-06T12:37:12+00:00\",\"dateModified\":\"2026-01-08T15:32:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png\",\"articleSection\":[\"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\",\"url\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\",\"name\":\"\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam\",\"isPartOf\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png\",\"datePublished\":\"2025-01-06T12:37:12+00:00\",\"dateModified\":\"2026-01-08T15:32:31+00:00\",\"description\":\"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage\",\"url\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png\",\"contentUrl\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/blog.registeam.com\/ru\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439\",\"item\":\"https:\/\/blog.registeam.com\/ru\/category\/baza-znanyj\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#website\",\"url\":\"https:\/\/blog.registeam.com\/ru\/\",\"name\":\"RegisTeam \u0411\u043b\u043e\u0433\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.registeam.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#organization\",\"name\":\"RegisTeam\",\"alternateName\":\"RegisTeam\",\"url\":\"https:\/\/blog.registeam.com\/ru\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2020\/09\/logo_dark.png\",\"contentUrl\":\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2020\/09\/logo_dark.png\",\"width\":260,\"height\":130,\"caption\":\"RegisTeam\"},\"image\":{\"@id\":\"https:\/\/blog.registeam.com\/ru\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/e4f29e498741b51b42bd11668828682b\",\"name\":\"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72e0689d085af9cf8ec549f6303162e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72e0689d085af9cf8ec549f6303162e9?s=96&d=mm&r=g\",\"caption\":\"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam","description":"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts\/20621\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam","og_description":"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.","og_url":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/","og_site_name":"RegisTeam \u0411\u043b\u043e\u0433","article_published_time":"2025-01-06T12:37:12+00:00","article_modified_time":"2026-01-08T15:32:31+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png","type":"image\/png"}],"author":"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/"},"author":{"name":"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439","@id":"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/e4f29e498741b51b42bd11668828682b"},"headline":"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a Google Tag Manager","datePublished":"2025-01-06T12:37:12+00:00","dateModified":"2026-01-08T15:32:31+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/"},"wordCount":174,"commentCount":0,"publisher":{"@id":"https:\/\/blog.registeam.com\/ru\/#organization"},"image":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png","articleSection":["\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/","url":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/","name":"\u041a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c | RegisTeam","isPartOf":{"@id":"https:\/\/blog.registeam.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage"},"image":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png","datePublished":"2025-01-06T12:37:12+00:00","dateModified":"2026-01-08T15:32:31+00:00","description":"\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Tag Manager (GTM) \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0447\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430.","breadcrumb":{"@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#primaryimage","url":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png","contentUrl":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/01\/7-1-1.png","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/blog.registeam.com\/ru\/instruktsii-po-predostavleniyu-dostupa-k-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/blog.registeam.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439","item":"https:\/\/blog.registeam.com\/ru\/category\/baza-znanyj\/"},{"@type":"ListItem","position":3,"name":"\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/blog.registeam.com\/ru\/#website","url":"https:\/\/blog.registeam.com\/ru\/","name":"RegisTeam \u0411\u043b\u043e\u0433","description":"","publisher":{"@id":"https:\/\/blog.registeam.com\/ru\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.registeam.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/blog.registeam.com\/ru\/#organization","name":"RegisTeam","alternateName":"RegisTeam","url":"https:\/\/blog.registeam.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.registeam.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2020\/09\/logo_dark.png","contentUrl":"https:\/\/blog.registeam.com\/wp-content\/uploads\/2020\/09\/logo_dark.png","width":260,"height":130,"caption":"RegisTeam"},"image":{"@id":"https:\/\/blog.registeam.com\/ru\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/e4f29e498741b51b42bd11668828682b","name":"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.registeam.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72e0689d085af9cf8ec549f6303162e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72e0689d085af9cf8ec549f6303162e9?s=96&d=mm&r=g","caption":"\u041c\u0430\u043a\u0441\u0438\u043c \u042f\u043d\u043e\u0432\u0441\u043a\u0438\u0439"}}]}},"_links":{"self":[{"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts\/20621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/comments?post=20621"}],"version-history":[{"count":20,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts\/20621\/revisions"}],"predecessor-version":[{"id":28782,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/posts\/20621\/revisions\/28782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/media\/28785"}],"wp:attachment":[{"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/media?parent=20621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/categories?post=20621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.registeam.com\/ru\/wp-json\/wp\/v2\/tags?post=20621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}