{"id":25905,"date":"2025-08-12T12:25:26","date_gmt":"2025-08-12T09:25:26","guid":{"rendered":"https:\/\/blog.registeam.com\/vymiryuvannya-mediynoyi-reklamy-ekspertnyy-pidhid\/"},"modified":"2025-10-06T10:14:58","modified_gmt":"2025-10-06T07:14:58","slug":"izmerenie-medijnoj-reklamy-ekspertnyj-podhod","status":"publish","type":"post","link":"https:\/\/blog.registeam.com\/ru\/izmerenie-medijnoj-reklamy-ekspertnyj-podhod\/","title":{"rendered":"\u0418\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25905\" class=\"elementor elementor-25905 elementor-25853\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3a212 e-flex e-con-boxed e-con e-parent\" data-id=\"cf3a212\" 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https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/279427702_7292ab1c-3b4b-4fb5-944a-8f4c02d2341c-1-768x602.jpg 768w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/279427702_7292ab1c-3b4b-4fb5-944a-8f4c02d2341c-1-1536x1203.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e995d4 elementor-widget elementor-widget-heading\" data-id=\"4e995d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0432 \u043c\u0435\u0434\u0438\u0430?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed7e6a elementor-widget elementor-widget-text-editor\" data-id=\"3ed7e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0412 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u2013 \u044d\u0442\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u0431\u043e\u0440\u0430, \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438 \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0445\u0432\u0430\u0442, \u043d\u043e \u0438 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elementor-widget-text-editor\" data-id=\"7242d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\">\u2666<\/span> \u041a\u0430\u043a \u043e\u043d\u0430 \u0431\u044b\u043b\u0430 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u044f\u0442\u0430?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0559a05 elementor-widget elementor-widget-text-editor\" data-id=\"0559a05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\">\u2666<\/span> \u041f\u043e\u0432\u043b\u0438\u044f\u043b\u0430 \u043b\u0438 \u043e\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"2148541987\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU4NzEsInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA4XC8yMTQ4NTQxOTg3LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1279\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987.jpg\" class=\"attachment-full size-full wp-image-25871\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987.jpg 1920w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987-300x200.jpg 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987-1024x682.jpg 1024w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987-768x512.jpg 768w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/2148541987-1536x1023.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d29f7f elementor-widget elementor-widget-heading\" data-id=\"5d29f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0427\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043c\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c \u0438 \u0437\u0430\u0447\u0435\u043c?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696acff elementor-widget elementor-widget-text-editor\" data-id=\"696acff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0412 \u043c\u0435\u0434\u0438\u0430 \u043c\u044b \u0443\u0434\u0435\u043b\u044f\u0435\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u043d\u0438\u0436\u0435.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c243d9e elementor-widget elementor-widget-text-editor\" data-id=\"c243d9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\"><tbody><tr><td style=\"width: 50%; text-align: center;\"><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/strong><\/td><td style=\"width: 50%; text-align: center;\"><strong>\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435<\/strong><\/td><\/tr><tr><td style=\"width: 50%;\"><p><strong>Reach &amp; Frequency \u2013 \u043e\u0445\u0432\u0430\u0442 \u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0430.<\/strong><\/p><p><em>\u041e\u0445\u0432\u0430\u0442<\/em> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0432\u0438\u0434\u0435\u043b\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435. \u042d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c.<\/p><p><em>\u0427\u0430\u0441\u0442\u043e\u0442\u0430<\/em> \u043f\u043e\u043a\u0430\u0437\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0432\u0438\u0434\u0435\u043b \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0412 \u043c\u0435\u0434\u0438\u0430 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u0430 \u0437\u0430\u043a\u0440\u0435\u043f\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u2014 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u043e\u0442\u0430.<\/p><\/td><td style=\"width: 50%;\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u043c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c, \u0443\u0432\u0438\u0434\u0435\u043b\u0430 \u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430\u0448\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437. \u0415\u0441\u043b\u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043d\u0438\u0437\u043a\u0430\u044f, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435 \u0437\u0430\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442\u0441\u044f, \u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u2014 \u044d\u0442\u043e \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u0445\u043e\u0434 \u0438 \u043d\u0430\u0434\u043e\u0435\u0434\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u0432 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u0445 3\u20135 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0446\u0435\u043b\u0438.<\/td><\/tr><tr><td style=\"width: 50%;\"><p><strong>Viewability &amp; Ad Recall \u2013 \u0434\u043e\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u043c\u043e\u0441\u0442\u044c.<\/strong><\/p><p><em>\u0414\u043e\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u043e\u0432<\/em> \u2013 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u043d\u0430 \u044d\u043a\u0440\u0430\u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p><p><em>\u0417\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u043c\u043e\u0441\u0442\u044c<\/em> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043c\u043e\u0436\u0435\u0442 \u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0432\u0438\u0434\u0435\u043b \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u043e\u0441\u043b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p><\/td><td style=\"width: 50%;\">\u042d\u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u0430\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0431\u044b\u043b\u0430 \u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u043c\u0435\u0447\u0435\u043d\u0430 (\u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0430), \u0437\u0430\u043f\u043e\u043c\u043d\u0438\u043b\u0441\u044f \u043b\u0438 \u0431\u0440\u0435\u043d\u0434. \u0415\u0441\u043b\u0438 viewability &lt; 60%, \u043c\u044b \u0438\u0449\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\u044b. \u0415\u0441\u043b\u0438 recall \u043d\u0438\u0437\u043a\u0438\u0439, \u0442\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u043c \u043d\u043e\u0432\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b (\u0446\u0432\u0435\u0442\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0438, \u043c\u0435\u0441\u0441\u0435\u0434\u0436).<\/td><\/tr><tr><td style=\"width: 50%;\"><p><strong>Search Lift \u2013 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441.<\/strong><\/p><p>\u042d\u0442\u043e \u0440\u043e\u0441\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u0441\u043b\u0435 \u0441\u0442\u0430\u0440\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (\u043f\u043e Google Trends \u0438\u043b\u0438 Google Ads Brand Lift).<\/p><\/td><td style=\"width: 50%;\">\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u043c\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c \u0440\u043e\u0441\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u0441\u0442\u0430\u0440\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0415\u0441\u043b\u0438 \u0438\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435, \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u0430\u0441\u0442\u0435\u0442. \u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043b\u0438 \u043e\u0445\u0432\u0430\u0442, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e \u043b\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0430 \u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/td><\/tr><tr><td style=\"width: 50%;\"><strong>Brand Lift \u2013 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/strong><\/td><td style=\"width: 50%;\">\u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442, \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u043e\u0441\u044c \u043b\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u0431\u0440\u0435\u043d\u0434\u0443, \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043b\u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c. \u0415\u0441\u043b\u0438 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043c\u0438\u043d\u0438\u043c\u0443\u043c +14% \u0432 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c tone of voice \u0438 \u043e\u0431\u0440\u0430\u0437 \u0432 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445. \u0415\u0441\u043b\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 0% \u0438\u043b\u0438 \u043c\u0438\u043d\u0443\u0441, \u043c\u0435\u043d\u044f\u0435\u043c \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u043c\u0435\u0441\u0441\u0435\u0434\u0436.<\/td><\/tr><\/tbody><\/table><p>\u042d\u0442\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u043e, \u0442\u043e \u0435\u0441\u0442\u044c \u043e\u0442\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u044c \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0446\u0438\u0444\u0440\u0430\u0445, \u0438\u043b\u0438 \u043e\u043f\u043e\u0441\u0440\u0435\u0434\u043e\u0432\u0430\u043d\u043d\u043e. \u0422\u043e\u0447\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430, \u0447\u0430\u0441\u0442\u043e\u0442\u044b, Viewability, Post-view \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, Brand Lift, \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432, CTR, VTR. \u0410 \u0432\u043e\u0442 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0430\u043a\u0446\u0438\u0438, \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0438\u043c\u043f\u0430\u0442\u0438\u0438 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u044f, \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0430\u0434\u0432\u043e\u043a\u0430\u0446\u0438\u044e, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 word-of-mouth (\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u0437 \u0443\u0441\u0442 \u0432 \u0443\u0441\u0442\u0430) \u0438\u043b\u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u0441\u0432\u0435\u043d\u043d\u043e, \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9383de7 elementor-widget elementor-widget-text-editor\" data-id=\"9383de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0443\u0435\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u044e \u2013 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u044f \u044d\u0442\u0438\u0445 \u0434\u0432\u0443\u0445 \u043d\u0430\u0443\u043a \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0438 \u043f\u043e\u043d\u044f\u0442\u044c, \u0432 \u043a\u0430\u043a\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0434\u0430\u043b\u044c\u0448\u0435.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aaf986 elementor-widget elementor-widget-heading\" data-id=\"3aaf986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0426\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u044f: \u043a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a6a74 elementor-widget elementor-widget-text-editor\" data-id=\"b7a6a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0418\u0445 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 Regis Team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8300421 elementor-widget elementor-widget-text-editor\" data-id=\"8300421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfff445 elementor-widget elementor-widget-text-editor\" data-id=\"dfff445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\"><strong>\u25ca<\/strong><\/span> <strong>GA4<\/strong>: \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u2014 \u0437\u0430\u0445\u043e\u0434\u0438\u043b\u0438 \u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442, \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u043b\u0438, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0442\u0430\u043c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b07321 elementor-widget elementor-widget-text-editor\" data-id=\"2b07321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\"><strong>\u25ca<\/strong><\/span> <strong>Google Ads, Meta Ads<\/strong>: \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u043c \u043e\u0445\u0432\u0430\u0442, \u0447\u0430\u0441\u0442\u043e\u0442\u0443, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 Brand Lift.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a95491 elementor-widget elementor-widget-text-editor\" data-id=\"5a95491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\"><strong>\u25ca<\/strong><\/span> <strong>CRM<\/strong>: \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b \u0441 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fec46 elementor-widget elementor-widget-text-editor\" data-id=\"37fec46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><span style=\"color: #ff6f61;\"><strong>\u25ca<\/strong><\/span> <strong>Data Studio, Looker<\/strong>: \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u043f\u043e\u043b\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4606a62 elementor-widget elementor-widget-text-editor\" data-id=\"4606a62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u042d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043d\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u044f\u0437\u044b\u043a\u0435 \u0446\u0438\u0444\u0440. \u041d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u0432 \u0446\u0435\u043b\u043e\u043c \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0431\u0435\u0437 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u043b\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043c\u044b \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ce112 elementor-widget elementor-widget-text-editor\" data-id=\"93ce112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">&#8212; \u041e\u043d\u043b\u0430\u0439\u043d-\u043e\u043f\u0440\u043e\u0441\u044b (Pollfish, Google Surveys), \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0434\u0430\u044e\u0442 \u043f\u0440\u044f\u043c\u044b\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u043e \u0437\u043d\u0430\u043d\u0438\u044f\u0445, \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0438, \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f\u0445 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e027e elementor-widget elementor-widget-text-editor\" data-id=\"20e027e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">&#8212; \u0411\u0435\u0441\u0435\u0434\u044b \u0441 \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u043f\u0430\u043c\u0438 \u2013 \u043e\u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0433\u043b\u0443\u0431\u0438\u043d\u0443 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u0430\u043a\u0446\u0438\u0438 \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a34393 elementor-widget elementor-widget-text-editor\" data-id=\"2a34393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">&#8212; \u0418\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u2013 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043d\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e9ee elementor-widget elementor-widget-text-editor\" data-id=\"795e9ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">&#8212; \u041f\u0430\u043d\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f (\u0441\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e\u0442 \u043e\u0434\u043d\u0438\u0445 \u0438 \u0442\u0435\u0445 \u0436\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0447\u0435\u0440\u0435\u0437 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043a\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438) \u2013 \u043e\u043d\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442 \u043d\u0430\u0440\u0443\u0436\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0422\u0412 \u0438 \u0442. \u0434.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd1d11 elementor-widget elementor-widget-text-editor\" data-id=\"dfd1d11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0412\u043c\u0435\u0441\u0442\u0435 \u044d\u0442\u0438 \u043c\u0435\u0442\u043e\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u2014 \u0446\u0438\u0444\u0440\u044b \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b, \u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u0430\u044e\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u00ab\u043f\u043e\u0447\u0435\u043c\u0443\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7fdf1 elementor-widget elementor-widget-image\" data-id=\"2f7fdf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"5597122_56402\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjU4NzksInVybCI6Imh0dHBzOlwvXC9ibG9nLnJlZ2lzdGVhbS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA4XC81NTk3MTIyXzU2NDAyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1503\" src=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402.jpg\" class=\"attachment-full size-full wp-image-25879\" alt=\"\" srcset=\"https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402.jpg 1920w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402-300x235.jpg 300w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402-1024x802.jpg 1024w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402-768x601.jpg 768w, https:\/\/blog.registeam.com\/wp-content\/uploads\/2025\/08\/5597122_56402-1536x1202.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c60e4 elementor-widget elementor-widget-heading\" data-id=\"94c60e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435: \u043c\u0438\u043d\u0438-\u043a\u0435\u0439\u0441 \u0438\u0437 \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u043f\u044b\u0442\u0430<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6223b4d elementor-widget elementor-widget-text-editor\" data-id=\"6223b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041a \u043d\u0430\u043c \u0437\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0439 e-commerce \u0431\u0440\u0435\u043d\u0434 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u00ab\u043a\u0440\u0430\u0441\u043e\u0442\u0430 \u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435\u00bb. \u041f\u0435\u0440\u0435\u0434 \u043d\u0430\u043c\u0438 \u0441\u0442\u043e\u044f\u043b\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0440\u043e\u0441 \u043f\u0435\u0440\u0435\u0434 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u043d\u043e\u0432\u0438\u043d\u043e\u043a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8d71b elementor-widget elementor-widget-text-editor\" data-id=\"ec8d71b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435 \u043f\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e26c84 elementor-widget elementor-widget-text-editor\" data-id=\"0e26c84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Reach &amp; Frequency<\/em>: 650 000 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 2,4 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/li><li><em>Viewability<\/em>: <strong><span style=\"color: #ff0000;\">47%<\/span><\/strong>, \u043d\u0438\u0436\u0435 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u043e\u0433\u043e.<\/li><li><em>Search Lift<\/em>: \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 <span style=\"color: #ff0000;\"><strong>\u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u0438\u0440\u043e\u0441\u0442<\/strong><\/span>.<\/li><li><em>Brand Recall<\/em> (\u043f\u043e \u043e\u043f\u0440\u043e\u0441\u0443 Meta): \u0442\u043e\u043b\u044c\u043a\u043e <strong><span style=\"color: #ff0000;\">8%<\/span><\/strong> \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0437\u0430\u043f\u043e\u043c\u043d\u0438\u043b\u0438 \u0431\u0440\u0435\u043d\u0434.<\/li><\/ul><p>\u0414\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7209667 elementor-widget elementor-widget-text-editor\" data-id=\"7209667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0417\u0430\u043c\u0435\u043d\u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u044b\u0435, \u0441 \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043b\u0438\u0446\u0430\u043c\u0438 \u0438 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438.<\/li><li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 placement \u2013 \u0443\u0434\u0430\u043b\u0438\u043b\u0438 \u0441\u0430\u0439\u0442\u044b \u0441 \u043d\u0438\u0437\u043a\u0438\u043c viewability.<\/li><li>\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u0434\u043e 3,8 \u0438\u0437-\u0437\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430.<\/li><\/ul><p>\u041f\u043e\u0441\u043b\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bd9a7 elementor-widget elementor-widget-text-editor\" data-id=\"99bd9a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Viewability<\/em> \u2013 \u0432\u044b\u0440\u043e\u0441 \u0434\u043e <strong><span style=\"color: #339966;\">64%<\/span><\/strong>.<\/li><li><em>Brand Recall<\/em> \u2013 \u0432\u044b\u0440\u043e\u0441 \u0434\u043e <strong><span style=\"color: #339966;\">19%<\/span><\/strong>.<\/li><li><em>Search Lift<\/em> \u2013 <span style=\"color: #339966;\"><strong>+22%<\/strong><\/span> \u043a \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c \u0431\u0440\u0435\u043d\u0434\u0430.<\/li><li>CTR \u043e\u0441\u0442\u0430\u043b\u0441\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u043c, \u043d\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e post-view \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0430 <span style=\"color: #339966;\"><strong>36%<\/strong><\/span>.<\/li><\/ul><p>\u041e\u0442\u043c\u0435\u0442\u0438\u043c, \u0447\u0442\u043e \u043c\u044b \u043d\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u043b\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434, \u0447\u0442\u043e \u0434\u0430\u0436\u0435 \u0431\u0435\u0437 \u0440\u043e\u0441\u0442\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0439..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0e852 elementor-widget elementor-widget-heading\" data-id=\"2d0e852\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6151674 elementor-widget elementor-widget-text-editor\" data-id=\"6151674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a \u0431\u044b\u043b\u043e \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c, \u043c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u043d\u0438\u043c\u0438 \u0432 \u0442\u0440\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u0430:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfe594 elementor-widget elementor-widget-text-editor\" data-id=\"edfe594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">1. <em>\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u043c \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0443 \u0434\u043e \u0441\u0442\u0430\u0440\u0442\u0430.<\/em> \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0430 \u0437\u0430\u0442\u0435\u043c \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u043c \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u2013 \u043a\u0430\u043a\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u043e\u044f\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u043a\u0430\u043a\u0438\u0435 \u043b\u0443\u0447\u0448\u0435 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8cc6c elementor-widget elementor-widget-text-editor\" data-id=\"ea8cc6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">2. <em>\u0414\u0435\u043b\u0430\u0435\u043c \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043e\u0447\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 7-10 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/em> \u041c\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c viewability, recall, \u043e\u0445\u0432\u0430\u0442, \u0432\u044b\u044f\u0432\u043b\u044f\u0435\u043c \u0441\u043b\u0430\u0431\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0434\u0430\u044e\u0442 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430, \u0438 \u043c\u0435\u043d\u044f\u0435\u043c \u0438\u0445 \u0441\u0440\u0430\u0437\u0443, \u043f\u043e\u043a\u0430 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0435 \u0438\u0437\u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432\u0430\u043d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acca45 elementor-widget elementor-widget-text-editor\" data-id=\"2acca45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\">3. <em>\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u043c \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f.<\/em> \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u043c\u044b \u0441\u0442\u0440\u043e\u0438\u043c \u043f\u043e\u043b\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u2192 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u2192 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435), \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u00ab\u043f\u0440\u043e\u0433\u0440\u0435\u0432\u0430\u043b\u0438\u00bb \u043b\u0443\u0447\u0448\u0435, \u0434\u0430\u0436\u0435 \u0431\u0435\u0437 \u043a\u043b\u0438\u043a\u043e\u0432.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e1e29 elementor-widget elementor-widget-text-editor\" data-id=\"67e1e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043c\u044b \u0433\u043e\u0442\u043e\u0432\u0438\u043c \u043e\u0442\u0447\u0435\u0442 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438 \u0434\u043b\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e7bfa elementor-widget elementor-widget-heading\" data-id=\"10e7bfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u0412\u044b\u0432\u043e\u0434<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b478c elementor-widget elementor-widget-text-editor\" data-id=\"e9b478c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u00ab\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0431\u0430\u043d\u043d\u0435\u0440\u00bb. \u042d\u0442\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434, \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u0432\u044b\u0431\u043e\u0440, \u043d\u043e \u0431\u0435\u0437 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u043d\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0441\u043b\u0435\u043f\u043e\u0439. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u043c \u043c\u0435\u0442\u043e\u0434 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0443\u0434\u0435\u043b\u044f\u0435\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0446\u0438\u0444\u0440\u0430\u043c, \u043d\u043e \u0438 \u0441\u043c\u044b\u0441\u043b\u0430\u043c. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u043c\u0443 \u043e\u0431\u044b\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u042d\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0440\u0430\u0441\u0442\u0438, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043c\u0435\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u0441 \u0446\u0438\u0444\u0440\u0430\u043c\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043a\u0430\u043a\u043e\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043e\u043d\u0438 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